Google also suggests that images "should be named descriptively" for easy identification. This will make it easy for Google bots to read and understand your file names.Īs a general rule of thumb, file names should ideally be between 1-5 words. So, instead of using a random label, change the file name to a relevant term. However, Google gets confused when your images are named something generic like 'IMG1234.jpg.' Many marketers disregard this element and leave the file name set to a default title. The best way of doing this is by using the subject's name as the file name. The file name is another factor search engine algorithms consider when determining how relevant your page is to a specific keyword. However, avoid stuffing keywords within your alt text, as Google strongly condemns this practice. Google emphasizes alt text optimization and suggests that it is essential "to understand the image's subject matter."įor instance, Google shows an example of what a bad and good alt text looks like:Īlt-text is also an opportunity to subtly add keywords, so you can gradually gain traction in Google Image Search results.
They are also helpful for visually impaired users as screen readers will read them aloud. The alt text in your images helps Google understand what the picture is about and whether it is relevant to the search term. After optimizing your images, go to Google's PageSpeed Insights tool and do a speed test to see the site's load time. You can take help from SEO plugins like WP Smush to lighten the weight of your files. With compression, you will be decreasing the weight without changing the picture's dimensions, quality, or visual appearance. The best way to reduce your image file size is by compressing them before uploading. To prevent this issue, your visuals need to load fast. This will increase your site's bounce rate, a prime measure of your credibility in the eyes of Google. At Google, we shoot for under a half-second."Īnd you should too for an edge over your competitors!īut did you know that images make up a considerable portion of your website's weight? The large size will slow down the page loading time and frustrate the users, who will eventually move on to other web pages. Maile Ohye discusses website loading speed in Google Webmaster video and says, "2 seconds is the benchmark for eCommerce website acceptability.
Website loading speed is an important SEO ranking factor.
Google Image Search considers the following factors when ranking your images on SERPs: 1.
Optimize images for seo how to#
It further said to adapt their guidelines to improve the chances of ranking higher in Google Images search results.īut the question is how to prepare images for SEO? How can you make sure to stand out amid millions of other businesses? Ultimately, you will miss out on a significant percentage of potential visitors.Īccording to Google: You can aid by making sure that your images and your site are optimized for Google Images. However, simply adding any random picture to your webpage will ruin your existing content marketing strategy. In the US alone, 20% of searches happen in Google Image. Similar to content, images also impact the ranking of your web page within the SERPs.
0 kommentar(er)
